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Coca-Cola Bottling Company United Successfully Deploys MEI EASITRAX® Vending Management Software With Telemetry Across 7,000 Machines

New technology improves productivity by 25%, improves customer satisfaction

WEST CHESTER, Pa., March 21, 2012 — Coca-Cola Bottling Company United (CCBCU), which services 30,000 machines in 120 different routes across Mississippi, South Carolina, Alabama, Georgia, Louisiana and Tennessee, has successfully deployed MEI EASITRAX with telemetry in three of its ten markets, totaling 7,000 online machines.

Since deploying the technology, CCBCU has been able to increase route efficiencies by 25%. The company also reports that drivers and other employees are now able to spend their time more productively, leading to improvements for example in customer satisfaction due to increased machine up time. 
“This has really helped catapult our company’s profitability,” said David Sours, director of commercial leadership for CCBCU. “We have dramatically increased route efficiency, closed the loop on cash accountability, and improved driver productivity. And we’ve improved customer service by being more proactive in servicing machines.”
The deployment followed a trial on a 250-machine route in Chattanooga that delivered a 150% ROI and huge productivity improvements in cases per fill, stops per day and cases per day for each driver. CCBCU went from averaging 13 service calls per week on that route to one or less per week because they were able to repair machines proactively.
CCBCU cites the following advantages of EASITRAX with telemetry technology:
·          Closed-loop cash accountability
·          Remote insight into health of machines
·          Increased route efficiency
·          Less wear and tear on trucks
·          Lower inventory costs
·          Fewer routes and trucks
·          Less labor
·          Improved customer satisfaction
·          Improved sales/increased machine uptime
CCBCU plans to roll out the complete MEI solution, including telemeters and driver handheld devices, throughout its remaining seven markets and 23,000 machines by 2013.
MEI EASITRAX is a powerful, scalable vending management software and hardware solution. EASITRAX is a user-friendly system developed specifically for vending, office coffee, and bottled water operations. It delivers the simple, powerful functionality that vending operators need most to improve business and grow profits. EASITRAX will help you control revenue and inventory – and streamline operations for accelerated sales growth and overall cost reduction.For more information on MEI EASITRAX, visit
About MEI
MEI, headquartered in West Chester, Pa., holds the world’s largest installed base of unattended payment systems, handling over two billion transactions per week in more than 100 countries. The company developed the first electronic coin mechanism in the 1960s, followed by the first electronic non-contact bill acceptor, and more recently its credit card capability and vending management solution. Recently, MEI reached a milestone of selling more than four million bill acceptors and five million coin mechanisms worldwide. Its products are in widespread use in the vending, soft drink, gaming, amusement, transport, retail, and kiosk markets. For more information on MEI and its products, visit or call 800-345-8215.